Creative Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero
General Creative Director: Juan Pablo Álvarez
Creative Directors: Camilo Ruano, Ivan Rivera
Art Director: Camilo Ruano, Fernando Parra, Manuel Alvarez, Mario Virguez
Copywriter: Ivan Rivera, John Raul Forero
Photographer: Dario Mora
Production Company: Los Notarios (Col), Marta (Arg)
Project Type: Produced, Commercial Work
Coca-Cola has satisfied our thirst every summer since 1886. So how can we keep Coke so refreshing after all this time? By launching the REAL ICE COLD COCA-COLA: a bottle made of actual ice.
The REAL ICE COLD COCA-COLA was sold on the beaches, where it prove it could hold the perfect temperature even on the hottest summer days and that it was beach-friendly since it melts after being consumed.