Creative Agency: Mara Rodríguez Design
Project Type: Produced, Commercial Work
Client: Today Super Foods
Location: Gijón, Asturias, Spain
New branding & packaging design for a new superfoods brand. Superfoods are foods — mostly plant-based but also some fish and dairy — thought to be nutritionally dense and thus good for one’s health.
For the logo we have use a brush-font with a greenish bright color, including a leaves symbol in order to give it a natural and personal character to it.
For the packaging, he have a use a cosmetic style, as the product perfectly feets on this area as it improves the body appearance. Because of that, we have use bright and saturate colors, playing with brush dynamic stamps that make the packaging playful and funny. But also we have use a smart and clean typography composition, in order to give a message of confidence as super foods are high quality products. We have use a youth and “Instagramer” esthetic in order to connect to young people in social media.“Today Super Foods, a new way of life”