Creative Agency: Tribu DDBº
DCG: Ricardo Mendoza
Art Director: Roberto Leitón
Designers: Roberto Leitón, Carlos Soto, Eduardo Cerdas
Photo: Alexander Zúñiga
Producer: Marielos Mejía
Project Type: Produced, Commercial Work
Location: Costa Rica
Packaging Contents: Beer
Honoring the first step of ideas.
Advertising is not an exact science, the challenge of always doing something different requires exploration and research, as well as trial and error in the creative process. We always start by scribbling ideas on paper. Scribbling is an effective and fast way to visualize ideas, order them, reject them and decide on possible executions. This essential stage of the design process never gets to be seen. To communicate it we decided to create a direct mail for clients to honor the first step of everything that is designed, hence the creation of this beer.