• Franck Provost - j’aime my

    Creative Agency: Raison Pure
    Type Of Work: Name creation & packaging identity
    Deputy Director General: Franck D'ANDREA
    Creative Director: Yan CHIABAI
    Art director: Haleh Madani
    Location: Spain

    Create an elegant, iconic haircare range, for the French leading professional styling & haircare brand

    The packaging graphics, created by Raison Pure, embody the designer’s passion for women, thanks to the iconic and appealing « heart » key visual. The brand name, « J’aime my », brought as a signature, reinforces the spontaneity & the French character. The clean, balanced graphic layout brings an expert feel with a contemporary personality.

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