Creative Agency: Bittersuite Communications Agency
Project Type: Produced, Commercial Work
Location: ape Town, South Africa
Building on Jack Daniel’s strong music heritage they gifted premium Scullcandy headphones and Ltd Edition 7Beatz earphones.
To focus on this world first collaboration and to get maximum stand out on a very competitive shelf space we decided to part from the traditional visual of bottle and gift. Our disruptive technique was to use a premium visual of the headphones alone making the gift the focus instead of the brand.
Jack Daniel's Ltd Edition 7beatz Earphones
For the limited edition earphones we used the products cord itself to spell out the words ‘Ltd Edition’ creating an interesting typographic result to highlight the gift as the hero.