Creative Agency: FAZdesign
Project Type: Produced, Commercial Work
Location: Joinville, Brazil
Packaging Contents: Chocolate
Packaging Materials: Paperboard
Aware of the market and working to ensure that their products are internationally recognized, the Nugali Chocolates has invested in new concepts for their packaging, and designated the FAZdesign to perform the redesign project for the premium chocolate bars.
The look of the packaging was modernized without losing the characteristics which reflect the nobility of the products. The color palette was designed to facilitate the identification of different cacao concentrations - which were also highlighted located with UV varnish. For the bars with nuts, they have been illustrated such that complement the art proposal.
The presence of a mark for the line of premium bars assigns a kind of quality seal to products. The strip with cocoa illustration allows bars greater prominence in POS through continuity effect. Finally, special finishes like matte lamination and hotstamping enhance the perception of value of Nugali chocolates, differentiating them from other brands segment in which it operates.