Derrick Lin

Global

Creative Agency: The Brandit
Project Type: Produced, Commercial Work
Packaging Content: Beer
Location: Wilmington, NC, USA

Based in sunny Phoenix, Arizona, SunUp Brewing Co. specializes in European-inspired brews that are full of personality. New ownership arrived in 2015, and the team brought a new vision for the future. A vision of memorable characters and bold colors. The Brandit was tapped to develop a vibrant and lively new packaging system that brings this vision to life by amplifying the audacious personality of the brews and brewers.