Creative Agency: Heart ♥
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Baking mixes
Packaging Materials: Kraft paper pouch
Thrively is a new and innovative food startup offering a range of healthy baking mixes, each with a signature superfood ingredient. We were commissioned to develop their brand identity and implement it across all touch points. The scope of work included packaging design, a responsive website, print material, social media assets and a photoshoot.
The focus of the brief was to inform customers about the healthy properties of the product, showing that desserts can be healthy and delicious at the same time. We crafted a brand identity that reflects the company’s values and connect with customers. Being this a new product in the overcrowded healthy living market, it was key to develop a label design that could get customers excited as well as clearly explain the properties of the mixes.