• Twist

    Creative Agency: Communal Creative
    Project Type: Produced, Commercial Work
    Packaging Content: Light bulb with speaker
    Location: USA

    Twist is a smart LED light bulb that combines adjustable lighting with high-quality audio, via a built-in AirPlay speaker. The seamless technology removes the annoyance of hubs, wires and installation, providing a simple solution for a smarter home.

    With the elegance in product, we elevated the delivery experience by creating a packaging system that adds polish and delight. The unveiling journey is mapped by the rich brand colors, playful illustrations, and unique product display with a footprint that doubles in size once opened. An attention to material was key in final execution—each box is finished in a soft touch paper, creating a great hand-feel for those opening, and spot varnish moments to add visual depth to branding and text. These moments translate into a system that houses the one, two, and three-bulb packs.

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