Creative Agency: 45gradi, Italy
Designer: Tomaž Hrastar
Project Type: Produced, Commercial Work
Client: Beekeeping Hrastar
Location: Ljubljana, Slovenia
Packaging Contents: Honey
Packaging Materials: Glass, paper
Beekeeping Hrastar started grandfather Anton, back in 1950, with just a single beehive which he received as a present. Ever since, members of the Hrastar family have continued to spread their love of honey, and the family practice of beekeeping. Traditional beekeeping in line with nature, without excessive use of modern technology, is what they believe in and strive for.
They want to keep their business small, and their products accessible to those respecting the bees’ hard work, and the purity of 100% raw and locally sourced products.
Their Carniolan honey bees live in natural environment, far away from urban centres and pollution. Their produce is available in limited quantities only.
Anton always said "Made by my bees, bottled by me."
The goal was to create a unique packaging for Anton's 100% raw & locally sourced honey. Anton's signature and the year he started beekeeping were two main things we wanted to expose, because they give added value and tell a lot about the quality of natural product made by lovely Carniolan honey bees.