Creative Agency: A Friend of Mine
Designers: Suzy Tuxen, Cassie Brock and Emily Fitts
Artworking: Mim Kennish
Photography: Sarah Anderson Photography
Project Type: Produced, Commercial Work
Location: Melbourne, Australia
When the owners of Chez Dré in South Melbourne decided to open up a European styled dessert boutique next door, they wanted to stand apart from others and give the space a sense of permanence. Bibelot (French for a small object of curiosity, beauty or desire) was thus born, encompassing an artisinal patisserie, gelateria, coffee bar, chocolate shop and high tea salon. Wanting to marry branding, packaging and signage together to evoke a strong sense of place, we drew upon traditional mosaic tiling techniques as a design reference point. We custom crafted typography with intricate tiling patterns in a bold and geometric typeface to give a sense of modernity and avoid a pastiche look. A suite of patterns lend the packaging designs variety whilst the deliberately monochromatic palette of black and cream unites the brand. We collaborated with Breathe Architecture and a mosaic artist to create the custom signage elements within the space.