• Kennedy & Co. (Student Project)

    Creative Agency: Ava Welling
    Project Type: Student Project
    School: Pratt Institute
    Course: Graphic Design
    Tutor: Michael Gerbino
    Location: Brooklyn, New York
    Packaging Contents: Stationary and Floral Arrangements
    Packaging Materials: Paper

    The Kennedys. One of the most prominent, influential, and well loved families in American history. Asked to base a brand off of one family member, Kennedy & Co. pays hommage to Jacqueline Kennedy Bouvier. Drawing influence from Jackie’s class and grace, this brand also pulls inspiration from the family’s compound in Hyannis Port, Massachusettes. With its New England charm and notes of French opulence, Kennedy & Co. brings together a brand that focuses on fresh floral arrangements and stationary and provides its clients with professional, sophisticated products.

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