Creative Agency: La División Brand Firm
Project Type: Produced, Commercial Work
Client: La Stantería Clothing co.
Location: Monterrey, México
Packaging Contents: T-shirts
Packaging Materials: Solid Bleached Sulphate
The Stantería Clothing Co is an interesting project about Mexican hand-printed T-shirts. The idea was born of Mexican creativity to see things from another perspective, the turn an everyday object into another and give it a new meaning, so it was like a lunch box became a package of functional clothing capable of carrying up to 3 T-shirts. The main objective was to communicate the essence of the brand, creating a fresh, modern, aesthetic identity and make it attractive for young people. Black color on a white background was used in order to create a contrast to give greater visual impact.
Based on a selection of materials was elected to the assembly of packaging the Solid Bleached Sulphate to be a practical material, easy assembly and handling also protects the product during transport from the store to your destination.