• La Stantería Clothing Co.

    Creative Agency: La División Brand Firm
    Project Type: Produced, Commercial Work
    Client: La Stantería Clothing co.
    Location: Monterrey, México
    Packaging Contents: T-shirts
    Packaging Materials: Solid Bleached Sulphate

    The Stantería Clothing Co is an interesting project about Mexican hand-printed T-shirts. The idea was born of Mexican creativity to see things from another perspective, the turn an everyday object into another and give it a new meaning, so it was like a lunch box became a package of functional clothing capable of carrying up to 3 T-shirts. The main objective was to communicate the essence of the brand, creating a fresh, modern, aesthetic identity and make it attractive for young people. Black color on a white background was used in order to create a contrast to give greater visual impact.

    Based on a selection of materials was elected to the assembly of packaging the Solid Bleached Sulphate to be a practical material, easy assembly and handling also protects the product during transport from the store to your destination.

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