Creative Agency: Shumi Love Design
Creative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Location: Moldova & Italy
Packaging Contents: Wine
Packaging Materials: Glass, Paper
Connect traditions with modernity, create an image that is precisely in the middle between two opposite trends in packing design – that’s exactly what the SHUMI LOVE DESIGN (TM) agency was tasked with during this project. It was necessary to locate the fine line where the recognizable character of the traditional Italian sparkling wine package would be presented in a new, more contemporary and attractive way. This became the main goal while developing the design concept.
The sparkling character of Lambrusco can easily be seen upon the first glimpse of the bottle. The abundance of traditional patterns emphasized by the application of additional post-printing processes accentuates the festive and light spirit of the drink. At the same time all the elements presented in this design correspond to the established traditions of Italian sparkling wine package, precisely identifying the product’s region of origin.
While developing the solution for this project we’ve succeeded in placing the accents in such a way, so that the product would become memorable, bright, outstanding and able to attract the buyer’s attention even after a brief look on it.