Creative Agency: Bex Brands
Designers: Jeremy Dahl, Becky Nelson
Project Type: Produced, Commercial Work
Client: Leap Smoothies
Location: San Diego, USA
Packaging Contents: Smoothie Packets
Raw, organic, vegan and sincerely delicious, these smoothies-to-be are raring to go and keep you going. Our approach for Leap was to combine the mystical vibrance you feel after consuming with an approachable attitude that shows how truly versatile they are and how easy they can be incorporated into a busy person’s lifestyle.
Radiant movement from the mark sits above a fluid and legible font, expressing how Leap is up for anything and doesn’t slow you down. The colors flow from one to the next in a way that embodies movement, growth and transformation. Subtle arrows punctuate the attitude.
Leap continues to thrive — they’ve expanded their offerings for the off-the-charts demand for these energizing and nourishing recipes!