Manufacturer: MW Luxury Packaging
Project Type: Produced, Commercial Work
Client: Estee Lauder & Victoria Beckham
Packaging Contents: Global markets
After many months of secrecy, MW Luxury Packaging is delighted to unveil their luxury pack for this limited edition make-up case. The Victoria Beckham Collection Daylight Edition was created by Estée Lauder in collaboration with the fashion designer and singer Victoria Beckham.
MW’s beautifully understated pack was crafted using an MDF substructure. A protective black tertiary carton houses the make-up case, which slips out to reveal an elegant black and gold design. The exterior is covered in padded black PU leather, embossed with fine lines in a subtle evocation of the compacts within. Electroplated gold frames run around the edges of the case, and a matching gold clasp offers another nod to the make-up casing inside. Give the clasp a gentle press, and the case opens up smoothly.
Inside lie eight exclusive Victoria Beckham-Estée Lauder products, nestling snugly in a black ultra suede EVA fitment. Opposite, the lid plays host to a bespoke touch-activated LED mirror, making this case the perfect addition to a luxury event or weekend break. With only 400 produced for sale worldwide, every case also features a bespoke electroplated gold plaque, numbered between 001 and 400.