• Nutty By Nature - Peanut Butter

    Creative Agency: The Silot
    Art Director: Reuben Silot
    Project Type: Produced, Commercial Work
    Client: Nutty By Nature
    Location: Kenya, Nairobi
    Packaging Contents: Peanut Butter
    Packaging Materials: Plastic Jars

    Nutty by Nature - Peanut Butter.

    Branding and Packaging Variations: Smooth, Creamy and Crunchy

    The brand is mainly targeted at the kids (offline - POSm, Merchandise ) and moms (online, social media and website)

    What's Unique?
    The illustrated characters create a brand personality that resonates to the main target audience (kids).

    The brand story is going to be a long narrative as we bring the characters to life through different communication platforms.

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