Creative Agency: The Silot
Art Director: Reuben Silot
Project Type: Produced, Commercial Work
Client: Nutty By Nature
Location: Kenya, Nairobi
Packaging Contents: Peanut Butter
Packaging Materials: Plastic Jars
Nutty by Nature - Peanut Butter.
Branding and Packaging Variations: Smooth, Creamy and Crunchy
The brand is mainly targeted at the kids (offline - POSm, Merchandise ) and moms (online, social media and website)
The illustrated characters create a brand personality that resonates to the main target audience (kids).
The brand story is going to be a long narrative as we bring the characters to life through different communication platforms.