Creative Agency: Think Big Design
Designer: Luiz Guilherme Leal
Project Type: Produced, Commercial Work
Client: Pinhal da Torre
Location: Rio de Janeiro, Brazil
Packaging Contents: Wine bottle
Packaging Materials: 4mm veneer plywood and suede string
The Portuguese wine company, Pinhal da Torre, always seeks to innovate in their products. It was the first wine company from Portugal to introduce the Braille language into their labels, aiding their visual impaired consumers to know which type of grape it was used and in what year the wine was bottled.
Thinking about this commitment to its clients, Think BIG designed a corporate gift that praises not only company’s wine quality, but also build an experience and memory in their consumers, strengthening the brand and the mindshare.
Made of 4mm plywood and laser engraved, the bottle package becomes a mini wine holder with two coasters, showing that Pinhal da Torre is concerned not only with its wine quality but also with its peripheral, giving a new purpose to a sub-product it would be easily discarded.
The unique transformation, from a simple box to an actual produt assembled by the consumer, making it an unique memory and experience.