• Santa Rosa

    Creative Agency: Dow Design
    Creative Director: Donna McCort
    Account Director: Rebecca Hamer
    Designer: Leonie Whyte
    Project Type: Produced, Commercial Work
    Client: Santa Rosa
    Location: New Zealand
    Packaging Contents: Poultry

    The thing about chicken is, while everybody loves it and it's our go-to dinner dish, that very everydayness makes it, well, a bit boring. Santa Rosa are in the chicken business. But let's face it, no one needs to see another photo of a plate of white meat and veg, sitting on a sticker, on a tray of chicken. So for this older brand trying to fly past other birds in the coop, we thought for chickens' sake, let's not be boring. Enter colour and collaboration. It's all about us and you, getting cooking and creating with chicken in the kitchen. The colour was already in the name. We could practically hear the castanets clicking. So, bright pops of colour and plenty of winning prompts have people clucky over another chicken dinner.

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