Santa Rosa

Creative Agency: Dow Design
Creative Director: Donna McCort
Account Director: Rebecca Hamer
Designer: Leonie Whyte
Project Type: Produced, Commercial Work
Client: Santa Rosa
Location: New Zealand
Packaging Contents: Poultry

The thing about chicken is, while everybody loves it and it’s our go-to dinner dish, that very everydayness makes it, well, a bit boring. Santa Rosa are in the chicken business. But let’s face it, no one needs to see another photo of a plate of white meat and veg, sitting on a sticker, on a tray of chicken. So for this older brand trying to fly past other birds in the coop, we thought for chickens’ sake, let’s not be boring. Enter colour and collaboration. It’s all about us and you, getting cooking and creating with chicken in the kitchen. The colour was already in the name. We could practically hear the castanets clicking. So, bright pops of colour and plenty of winning prompts have people clucky over another chicken dinner.