Creative Agency: This Way Up
Creative Director: David Pearman
Project Type: Produced, Commercial Work
Packaging Contents: Ground tea powder
Teaforia is the tea brand breaking all the rules - the next level of real tea, a mix of the familiar & the unexpected. Tea that is full of flavour to make you experience intense feelings of wellbeing, elation, excitement & joy. Tea that is amazing, surprising, flavourful and...tastes like no other.
Their sensational gourmet blends are made with the highest quality, finely ground rooibos and green tea leaves, so the whole leaf can be drunk. Each one is naturally flavoured with zingy lemon and spicy ginger and can be drunk as a refreshing iced tea or as a warming ‘pick me up’.
The company behind Teaforia is Zacely and their approach to tea has been to side step convention and create innovative, delicious and exciting products that deliver amazing flavour. Our work in repositioning the brand and redesigning the packaging had to capture this essence of change, excitement and revolutionising the tea experience.
We used the idea of an exploding tea leaf, to reflect the flavour intensity of the product and the ground tea ingredients. The vibrant variant colours contrast with the black background to create impact and taste appeal on shelf. The Tea leaf shape has been used across the pack to contain information and bring consistency to the branding. Teaforia looks like no other tea brand and taste’s like no other.