Creative Agency: The Collaborators
Designer: Harry Knight
Illustrator: Ben Wills
Creative Director: Mary Lewis
Artwork: Chris Ellis
Project Type: Produced, Commercial Work
Client: Thanks for Franks
Location: Bath, United Kingdom
Packaging Contents: Gluten Free Granola Bar
Packaging Materials: Flow wrap
The first time we tried Frank’s Gluten Free Granola bars, we knew he was onto a winner. However, the packaging was severely underselling the wonderful goodness and taste they delivered. It was evident to everyone that the brand was in desperate need of a makeover.
There is no compromise with Frank’s flavours, and we knew that it was incredibly important that the designs reflected this. Using vibrant colours and bold messaging, bucking the trend from "better for you" style language and recessive palettes.
The pattern designs were inspired by Frank’s penchant for a flamboyant shirt and the many stories of his travels across America, where he learnt his trade. Each flavour illustration draws reference to part of his journey - such as Salted Caramel which he discovered in the world famous deli Dean & Deluca in NY City.
Use of vibrant colours and bold messaging, bucking the trend from "better for you" style language and recessive palettes.