Creative Agency: CookChick
Creative Director: Lee Cook
Designer: Ed Hemphill
Project Type: Produced, Commercial Work
Client: Thatchers Cider
Packaging Contents: Apple Gin
Packaging Materials: Real Wood Label
This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.
Director Lee Cook comments:
"We felt this unique spirit deserved a unique approach to story telling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited edition Apple Gin, distilled with Katy apples, are individually numbered".
It's the first spirit brand to feature a full 360 wrap real wood label.