Creative Agency: Simpl. Studio
Designer: Thiago Ranielli
Project Type: Produced, Commercial Work
Packaging Contents: Natural Yogurt
Packaging Materials: Plastic
Yogomilk is a natural fermentation yogurt produced in northern Brazil in the Amazon region. Its differential is in the use of larger amount than usual in the beverage manufacturing, more than the average used by the competition. Its design had to pass beyond this differential, joy and liveliness.
The public in this region of Brazil is not as demanding for the yogurt segment design, which made packing Yogomilk something that stands out on the shelf not only to its close competitors as the milk products in general.
It's a fun and vibrant design that breaks with the standard of the local market with irreverence. The product itself and very good, and the packaging helps to show this by creating a good visual experience that enhances the taste experience.