• 100% Natural

    Creative Agency: Midday
    Creative Partners: Will Gladden, Claudio Vecchio
    Project Type: Produced, Commercial Work
    Client: 100% Natural
    Location: London
    Packaging Contents: Raw Chocolate Brownies

    Redesign for 100% Natural Foods. Delicious and nourishing Raw Chocolate Brownies made with sustainably sourced ingredients and produced using renewable energy. Our ‘Raw Polished’ positioning for 100% Natural allowed us to create a clean, progressive brand that appeals to both the style and health conscious alike.

    We combined natural materials to suit to the brand’s environmental credentials with a paired back aesthetic to provide stand out in an overly busy category. Following the redesign sales increased by 400% enabling growth from local stockists to nationwide listings in just a few months.

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