• Backpack Wine Co.



    Designed by Laurent Varlet Design & Illustration
    Project Type: Produced, Commercial Work
    Location: Chicago, USA
    Packaging Contents: Wine
    Packaging Materials: Aluminum, Corrugate

    Backpack Wine Co. needed packaging that would have great impact at shelf and look premium while keeping things light-hearted. We took inspiration from materials traditionally found on a backpack (patches, zippers, mesh, buttons) to develop a bold, graphic pattern that could be leveraged across the packaging and identity.












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