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Barbey Men's Cosmetics (Student Project)



Designer: Axel Leclerc
Project Type: Student Project
Location: France
Packaging Contents: Cosmetics
Packaging Materials: Wood, paper

BARBEY, male cosmetics brand. Barbey brand name is in reference to Jules Barbey d'Aurevilly, poet and french writer, representative of Dandyism in France. Creating a range of products and packaging as well as a communication on different support. Highlighting of the authenticity of the traditional shaving with the use of materials such as kraft and wood. Sensory highlighted on the packaging with two levels of texture, a top with a soft touch texture in reference has skin and a lower part with an embossing texture referring a man's beard. Products made of wood to support the concept.







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