Creative Agency: Studio La Regina
Illustrator: Francesco Cerra
Project Type: Produced, Commercial Work
Client: Birra Artigianale Gladium
Packaging Contents: Beer
Packaging Materials: Glass
Gladium Beer is a fine craft beer, brewed with the pristine water of the Sila National Park, Italy.
Studio La Regina has made an aggressive redesign of labels for 33 cl bottles. After a thorough study of the target, Studio La Regina has created four characters that represent the characteristics of each beer, keeping unchanged the Gladium brand and the beers names.
- 1059 is the density of the must in a stage production of this full-bodied beer, its brewer is a "mad scientist".
- Symphony is the harmonious combination of different malts, skillfully blended by a young and modern conductor.
- Hera is the goddess of Ancient Greece that carries us through the aroma of citrus fruits and their slightly bitter aftertaste.
- Whitelady is clear, light and fresh, as only an ice fairy can be.