• Birra Artigianale Gladium

    Creative Agency: Studio La Regina
    Illustrator: Francesco Cerra
    Project Type: Produced, Commercial Work
    Client: Birra Artigianale Gladium
    Location: Italy
    Packaging Contents: Beer
    Packaging Materials: Glass

    Gladium Beer is a fine craft beer, brewed with the pristine water of the Sila National Park, Italy.

    Studio La Regina has made an aggressive redesign of labels for 33 cl bottles. After a thorough study of the target, Studio La Regina has created four characters that represent the characteristics of each beer, keeping unchanged the Gladium brand and the beers names.

    - 1059 is the density of the must in a stage production of this full-bodied beer, its brewer is a "mad scientist".
    - Symphony is the harmonious combination of different malts, skillfully blended by a young and modern conductor.
    - Hera is the goddess of Ancient Greece that carries us through the aroma of citrus fruits and their slightly bitter aftertaste.
    - Whitelady is clear, light and fresh, as only an ice fairy can be.

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