Creative Agency: Haeshin Jo
Project Type: Student Project
School: Art Center College of Design
Course: Packaging 02
Tutor: Ania Borysiewicz
Location: California, United States
Packaging Contents: Household products
The redesign of Clorox aims to change a dull cleaning routine to a playful experience for younger audience by providing elevated a modern look that is relevant to millennials' current aesthetic. Cleaning is a ritual to most of people which I believe it should be less stressful, intimidating and most importantly fun. Especially, young people are having difficulty with keeping their places hygienic and be motivated cleaning due to lack of time, less experience, intimidated or bored. New Clorox design will help them to be motivated and provide playful experience.
The form of packaging is very unique and outstanding among the competitors in the market. The circle shape of bleach bottle reflects the circular motion people do when they clean countertop or do dish. The handle of the bottle gives really comfortable and nice grip. The bleach pen has two sizes which is indicated with different thickness of red line treatment.