Flora – 30 International Theatre & Dance Fair of Huesca

Creative Agency: Iglöo Creativo
Art Director: Paola Coiduras
Creative Director: Eric Novo
Designer: Paola Coiduras
Photographer: dobleSTUDIO
Project Type: Produced, Commercial Work
Client: International Theatre & Dance Fair of Huesca
Location: Huesca, Spain
Packaging Contents: T-Shirt
Packaging Materials: Cardboard, Plastic, Vinyl

Flora is a packaging design made for the 30 International Theatre & Dance Fair of Huesca (Spain) because of the sale of the commemorative t-shirts for the 30 anniversary of the fair. After designing the image of the event in which a tortoise (Flora) is the protagonist, we decided to create a special packaging for the sale of t-shirts doing a “wink” to the design of the poster. For this reason we decided to create a unique packaging with form of tortoise in which his shell was using as container across which they can see the logo (XXX) created for this special edition. The packaging was 100 % personalized for this event