• Frutorra Snacks

    Creative Agency: sistema4
    Project Type: Produced, Commercial Work
    Client: Frutorra
    Location: Portugal
    Packaging Contents: Snacks (peanuts, cashews, pistácios and fried corn)

    Frutorra snack's packages were developed to a young and irreverent target. Graphical language is based on illustration, accompanied by a friendly speech with jokes, simulating instant messages, written in the package.

    In all 5 references there is an explicit association with the pleasure of eating snacks in several situations, like watching a football game with friends or to accompany a fresh beer. A funny approach, that empathize with an uncomplicated public.

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