• Marco Polo Ice Cream (Student Project)

    Designer: Kayla Dohmen
    Project Type: Student Project
    School: Minnesota State University, Mankato
    Course: Graphic Design
    Tutor: Matthew Willemsen
    Location: Mankato, USA
    Packaging Contents: Ice Cream
    Packaging Materials: Paper

    Marco Polo is an ice cream company who believes in the power of adventure. They wanted an identity system for their ice cream products that would embrace a sense of adventure, and encourage kid’s to use their imagination and dream big.

    Brand Attributes:
    Fun, playful, bright & energetic

    What's Unique?
    I created a design solution that told their story with the use of color and illustration. Each one of Marco Polo’s packages brings the consumer on a unique and colorful adventure. Included with every container of ice cream is a themed adventure book. The adventure book continues to encourage kids to explore, be curious, and dream big.

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