Creative Agency: Essen International
Project Type: Produced, Commercial Work
Location: Stockholm, Sweden
Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances.
We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.
We partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production.
Minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated?