• Mokador Birra al Caffè

    Creative Agency: 45gradi
    Creative Director: Marina Cattaneo
    Senior Designer: Valentina Ferioli, Emilio Lenzi
    Project Type: Produced, Commercial Work
    Client: Mokador
    Location: Milan, Italy
    Packaging Contents: Beer

    Mokador, an excellent Faenza coffee roaster, has produced a coffee beer from prized blends. A premium price beer that requires top-of-the-range presentation, where the selection of the coffees and hops produce a wonderful result, appreciated by connoisseurs and underlines by the gold of the label. The golden-brown contrast, the colours of the hops and the coffee, are repeated on the packaging to also suggest the harmonious blend of beer. The illustration of the product’s basic ingredients, which recalls an English print, further emphasises the uniqueness and value and forms part of the coordinated image of other packs of Mokador coffee.

    What's Unique?
    The golden finish on the label and the engraved illustration are sophisticated codes that set the product apart in a largely unsophisticated world such as that of beer.

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