Creative Agency: 45gradi
Creative Director: Marina Cattaneo
Senior Designer: Valentina Ferioli, Emilio Lenzi
Project Type: Produced, Commercial Work
Location: Milan, Italy
Packaging Contents: Beer
Mokador, an excellent Faenza coffee roaster, has produced a coffee beer from prized blends. A premium price beer that requires top-of-the-range presentation, where the selection of the coffees and hops produce a wonderful result, appreciated by connoisseurs and underlines by the gold of the label. The golden-brown contrast, the colours of the hops and the coffee, are repeated on the packaging to also suggest the harmonious blend of beer. The illustration of the product’s basic ingredients, which recalls an English print, further emphasises the uniqueness and value and forms part of the coordinated image of other packs of Mokador coffee.
The golden finish on the label and the engraved illustration are sophisticated codes that set the product apart in a largely unsophisticated world such as that of beer.