• Montell Liqueur



    Creative Agency: Annie Selby Brand Design
    Art Director/ Designer: Annie Selby
    Designer: Claire Struthers
    Project Type: Produced, Commercial Work
    Client: Elis Bronfen
    Location: Modiin, Israel
    Packaging Contents: Liqueur
    Packaging Materials: Glass, paper

    Montell Liqueur is an extraordinary handmade blend of premium selected ingredients and spirits from Southern Israel. This unique liqueur is excellent for sipping, as a premium cocktail ingredient, or as a delicious dessert topping.

    Aimed at a demanding connoisseur audience, we created an elegant but modern brand that utilizes black and gold to emphasize the richness of the liqueur. Amaretto, Açai, and Orange flavors leave the consumer spoilt for choice and wanting more.




    What's Unique?
    The use of gold foil on the ornate black background gives the brand a sophisticated and modern, handmade identity.











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