Creative Agency: Annie Selby Brand Design
Art Director/ Designer: Annie Selby
Designer: Claire Struthers
Project Type: Produced, Commercial Work
Client: Elis Bronfen
Location: Modiin, Israel
Packaging Contents: Liqueur
Packaging Materials: Glass, paper
Montell Liqueur is an extraordinary handmade blend of premium selected ingredients and spirits from Southern Israel. This unique liqueur is excellent for sipping, as a premium cocktail ingredient, or as a delicious dessert topping.
Aimed at a demanding connoisseur audience, we created an elegant but modern brand that utilizes black and gold to emphasize the richness of the liqueur. Amaretto, Açai, and Orange flavors leave the consumer spoilt for choice and wanting more.
The use of gold foil on the ornate black background gives the brand a sophisticated and modern, handmade identity.