• Sibirsky Gostinets Grated Berries

    Creative Agency: Branding studio Typomaniacs
    Project Type: Produced, Commercial Work
    Client: Sibirsky Gostinets
    Location: Russia
    Packaging Contents: Grated berries
    Packaging Materials: Glass

    The main design element is the first letter of the berries jar name. Its pattern reflects the content of the jar and marks it out on the shelf. It draws attention and opens the door for a "guerrilla" marketing channel — the customers won't be able to resist to lay a word out of their jars on the shelf.

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