• SPELTA Bread



    Creative Agency: étiquette
    Photographer: Benas Navanglauskas, Andrius Penkauskas
    Photography: Styling Valerija Žilėnienė, Gintarė Ribikauskaitė
    Art direction & design: Valerija Žilėnienė, Gintarė Ribikauskaitė, Irmantas Savulionis, Algirdas Orantas
    Project Type: Produced, Commercial Work
    Client: UAB Vilniaus Duona
    Location: Vilnius, Lithuania
    Packaging Contents: Bread
    Packaging Materials: Plastic

    TASK:
    Packaging for a new SPELTA bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthier alternative. The product is unique to the market. Strong shelf impact is mandatory.

    SITUATION:
    In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience.

    SOLUTION:
    Unexpected design with lots of text. A trendy graphic approach, not yet used in Lithuanian bread packaging. For paper-like effect, matted varnish finish was used.













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