Creative Agency: Scandinavian Design Group
Designer: Carl Bachmann
Creative Director: Nils Jensen
Project Type: Produced, Commercial Work
Client: Stockholms Bränneri
Location: Stockholm, Sweden
Packaging Contents: Gin
Packaging Materials: Glass
Stockholms Bränneri is the first craft distillery in Stockholm, run by a married Swedish couple that quit their promising careers to pursue their dream.
The crafted gin, flavored with natural herbs and spices, was our main source of when Scandinavian Design Group set to work with visualizing the qualities of this dynamic startup. The identity of Stockholms Bränneri is most clearly communicated through the pharmacy-inspired bottle, with its dark brown color that keeps the flavor fresh and distinct for a long time.
The label contains open spaces that are written by hand by the gin makers during the process, a human touch to an otherwise structured design. A crest for the distillery symbolizes tradition. However, the seal is not all traditional – it’s modern and energetic with a sparkling drink. This balance symbolizes gin culture. Gin is fun and social yet sophisticated, right between the grown-up serious whiskey and the young nightlife vodka.
This design is influenced by gin tradition but with a modern and humorous twist, differentiating itself from classic English heritage design or very contemporary takes. The dark bottle, cork cap, Scandinavian simplicity and hand written label together forms a perfect balance for a modern yet timeless gin packaging.