• Superb Herb



    Creative Agency: Dow Design Ltd
    Creative Director: Donna McCort
    Designer: Brendon O'Dwyer
    Account Director: Rebecca Hamer
    Client Marketing Manager: Brigitte Hannett
    Pack Photography: Jamie Pettigrew
    Project Type: Produced, Commercial Work
    Client: Superb Herb
    Location: Auckland, New Zealand
    Packaging Contents: Fresh Herbs
    Packaging Materials: Plastic & Card

    Superb Herb - A cut above.
    It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody's shopping trolley.












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