• AURA Organics

    Creative Agency: Cursor Design Studio
    Art director: Apostolos Tsiovaras
    Illustrator: Victor Gountaras
    Photography: Michael Koronis
    Project Type: Produced, Commercial Work
    Client: AURA organics
    Location: Larissa, Greece
    Packaging Contents: Dried organic plants
    Packaging Materials: Paper

    Logo and packaging for organic aromatic plants.

    We designed the logo inspired by the location of the fields (Aura, Farsala) and the surrounding beauty. The abstractional synthesis is based on geometrical shapes, full of symbolisms: earth, sky water, the four elements of nature and the life giving sun are all present to offer their ‘’aura’’. Protagonists of the packaging are the linear one-dimensional illustrations, designed in their detail in order to represent the plants with simplicity and fidelity.

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