Package designer, Visual designer: Yeonsu Oh
Project Type: Student Project
School: Sejong University
Course: senior student
Tutor: Visual design, Package design
Location: Seoul, South Korea
Packaging Contents: Paint, Brush, Masking Tape, etc.
Packaging Materials: Aluminum, Paper
Do you have any experience of great change of mood by changing of your stool's color?
A little stuff can evoke magical experience simply by color. Every existing paint brand of South Korea promote their products only by 'how many colors do we have, how eco-friendly we are'. They never talk, promotion about the paint's ability like 'Heal the pain(scratch) of furniture by simply coloring '. Pain_ain't_Paint want to talk about this Magical ability of paint. just like 'bibbidi-bobbidi-boo' in Cinderella.
Let Pain ain't, by PAINT. Blow MAGIC into your SPACE.
Heal your mind by our Brand.
There are iconic elements from little stool to door to help you easily amount the volume of the paint. And put paint's each color into Layout system so it can be known it's color at a single glance.
There are two main colors of the brand identity, magic PURPLE and healing GREEN to make the concept precisely.