Creative Agency: LIBRE
Project Type: Produced, Commercial Work
Client: Vilniaus duona bakery
Packaging Contents: Bread
Packaging Materials: Plastic bag
Task and Idea
Vilniaus Duona, the largest bread producer in Baltics, decided to export to USA and United Kingdom. Breadberry, the new export brand name was in need for brand identity and packaging for a very special bakery product, the seeded rye bread. Hence an explanation of its brand name idea: seeds and grains are as tasty as berries.
Lithuania isn’t famous abroad as bread producer so the fictitious brand legend was created: there is a country far far away where old bakery traditions are kept alive. A birdie with baker’s cap became the main brand character who’s an expert in picking the very best grain. Again, every single slice of bread is enriched with grains and seeds or ‘berries of bread’.