Creative Agency: Boxer & Co.
Project Type: Produced, Commercial Work
Client: Coco and Lucas' Kitchen
Location: Sydney, Australia
Packaging Contents: Healthy kids frozen meals
Packaging Materials: Card, paper, mulch
Coco & Lucas’ Kitchen was born out of entrepreneur Diem Fuggersberger’s vision to nourish fussy little eaters. The product is a range of healthy, nutritious, home-cooked frozen meals. The sort of delicious food you would make yourself if you just had the time.
Coco and Lucas are the founder’s daughter and nephew – one a fussy eater, the other restricted by food intolerances. As the inspiration behind the range, it was only right that their names become the brand moniker.
The packs have a range of rustic background textures like painted walls, cardboard and wooden tables. The product photography is editorial and homely in its style. The free-flowing logo is crafted to appear creative and ‘of the hand’. and is grounded by a serif font for the word ‘kitchen’.
Street-art has inspired the style of the photographs of Coco and Lucas themselves, which feature on the pack. With the addition of a large paint daub to house the logo, the overall feel is modern, approachable and scrapbook like.
Diem Fuggersberger, Founder Coco & Lucas’ Kitchen said
“Boxer & Co. quickly understood my vision and acted as a true and trusted partner in my journey. I’m so proud of the end result. I LOVE my brand!”
Agency and client were aligned in the vision that the design should target parents, rather than appeal to children with the usual bright colours and jovial characters. Busy parents need to feel confident that they’re giving their children a wholesome and natural a meal as possible.
Mark Haygarth, Creative Director, Boxer & Co. said:
‘In a category normally awash with bright colours and cartoons, this packaging talks to both children and parents, proving that kids’