Honey from Hungary

Posted on

Derrick Lin

Global

Creative Agency: Royal Rocket
Graphic Designers: Ferenc Hetsch, Abigél Albu
Project Type: Produced, Commercial Work
Client: Honey from Hungary
Location: Budapest, Hungary
Packaging Contents: Honey

There are only a few products of the food industry that entitles Hungary to be on the toplist of any international market. Honey is one of them. The most high-toned gourmand-shop in London, the Italian supermarket-chain and most recently, the Dubaian market is equally interested in high-quality Hungarian honey products.

Honey From Hungary Ltd. has contacted us at the beginning of 2016 with the assignment of creating a youthful package design for their 16 different honey products to stands out on both the local and the international market. This design was on our shortlist for a long time, but as only one could have been sent to production, it remained on project level. However, we consider it worthy of nomination.

What does the product have to offer?

“Made by bees”
Our task was to create a stylish, unique and youthful image based on complex brand building. With this honey packaging, we wanted to revive an age-long tradition in the spirit of the present. We aimed to shuffle an energetic, youthful world into the market of honeys by using extra colours.