• Estée Lauder - Crème de la Mer

    Designed by Estee Lauder design team
    Manufacturer: MW Luxury Packaging
    Project Type: Produced, Commercial Work
    Client: Estee Lauder
    Location: Global
    Packaging Contents: Cosmetics

    Earlier this year, MW Luxury Packaging worked with Estée Lauder to produce an exclusive Victoria Beckham make-up case. Now MW and Estée Lauder have teamed up again, to create a luxury bento-style gift box for their world-renowned Crème de la Mer products.

    With an extremely tight deadline and global delivery requirements to take into account, this project was a serious challenge for the MW team – but one they were only too happy to take on.

    This gorgeous box was constructed using 9mm MDF, coated with high-gloss lacquer and stamped with a foil La Mer logo. Sitting flush with the rest of the box and held by hidden magnets, the elegant lid lifts away to reveal a neat pastel interior.

    The lid is lined with peach PU and stamped with the logo; the base fitment is composed of custom-built partitions and covered in the same PU as the lid. Here, the deluxe La Mer products nestle in place, arranged for maximum aesthetic appeal.

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