Creative Agency: Freeman Beauty
Creative Director: Erika Ruiz
Project Type: Produced, Commercial Work
Location: Los Angeles, CA USA
Packaging Contents: Facial masks
Packaging Materials: Laminate tube, flip-top caps, jar with screw lid, sachets, foil packets
Freeman® Beauty Infusion® is a new innovative facial mask line by Freeman Beauty. Freeman Beauty is a key player in the mass market specialty skin care space, with product lines ranging from facial masks to foot care, since 1976. Retailers include Walmart, ULTA, Target, Walgreens, Sally Beauty and many grocery and drug channels.
These serum-infused facial masks are comprised of natural botanicals and enhanced with beauty boosters such as vitamin c, probiotics, peptides, and collagen. The challenge was to create an identity that joins the existing Freeman Beauty brand with the newly established Beauty Infusion sub-brand. The packaging follows suit as it visually combines the natural and scientific aspects of the product to communicate efficacy and good-for-you ingredients. The masks come in a variety of forms; full-size tubes/jars and travel-size sachets. Keep an eye out for further forms and products that will be launching in 2017!