Creative Agency: Brevity
Printer: Firecracker Press
Studio Photography: Suede Media
Environmental Photography: Nicholas Coulter
Project Type: Produced, Commercial Work
Client: Saint Louis Hop Shop / Modern Brewery
Location: St. Louis, MO, U.S.A.
Packaging Contents: Beer
Packaging Materials: Glass, Paper, Hang Tag
Fruits du Labeur is the first of many collaboration brews between The Saint Louis Hop Shop & Modern Brewery, both based in St. Louis, MO. The bottle shop and brewery, respectively, worked with local design firm Brevity, to develop a custom package for this limited release. As the beer is a Belgian style, aged in french wine barrels, the product name is displayed in custom hand-lettering inspired by historic Belgian type specimen and features subtle accents similar to traditional wine labels.
Each bottle (200, 750ml) was hand-labeled, tagged, and dipped, making the beer taste just that much more rewarding on release day.
This package was produced with a letterpress printing method, for both the label and hang tag. Each bottle was hand-dipped and sealed with wax, and each label was applied by hand, using manual adhesive. It was an overall labor of love, with a fitting name to match.