• Fruits du Labeur Beer

    Creative Agency: Brevity
    Printer: Firecracker Press
    Studio Photography: Suede Media
    Environmental Photography: Nicholas Coulter
    Project Type: Produced, Commercial Work
    Client: Saint Louis Hop Shop / Modern Brewery
    Location: St. Louis, MO, U.S.A.
    Packaging Contents: Beer
    Packaging Materials: Glass, Paper, Hang Tag

    Fruits du Labeur is the first of many collaboration brews between The Saint Louis Hop Shop & Modern Brewery, both based in St. Louis, MO. The bottle shop and brewery, respectively, worked with local design firm Brevity, to develop a custom package for this limited release. As the beer is a Belgian style, aged in french wine barrels, the product name is displayed in custom hand-lettering inspired by historic Belgian type specimen and features subtle accents similar to traditional wine labels.

    Each bottle (200, 750ml) was hand-labeled, tagged, and dipped, making the beer taste just that much more rewarding on release day.

    What's Unique?
    This package was produced with a letterpress printing method, for both the label and hang tag. Each bottle was hand-dipped and sealed with wax, and each label was applied by hand, using manual adhesive. It was an overall labor of love, with a fitting name to match.

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