Creative Agency: Artware
Photographer: Achilleas Savopoulos
Project Type: Produced, Commercial Work
Client: Tsikrikonis Winery
Location: Kavala, Greece
Packaging Contents: Wine
Packaging Materials: Bottle, Glass
Gioinos (Earth and Wine ~ Γή-οινος), a label in harmony with nature.
The brand of Tsikrikoni’s Winery wine Gioinos consists of six different labels. Artware proceeded to refresh the image of the brand by redesigning its labels.
The basic image of each label is the outline of a -different for each label- tree from Mount Paggaion, which is connected to the characteristics of the respective variety. The descriptive text for each product is discretely placed in the design, while each label is distinct by a different colour which accompanies the gustatory character of the particular wine.