Creative Agency: Graphasel Design Studio
Project Type: Produced, Commercial Work
Client: Harmatrázó Pálinkafőzde
Location: Budapest, Hungary
Packaging Contents: Alcohol
Packaging Materials: Glass
HAJNAL is Hungarian dawn – sunrise, the way home after a crazy night, the moment when today meets tomorrow, the ones who are finally going to bed meet the early birds on the street. The rooster‘s crowing is an early morning sound-pattern of Hungarian landscapes, the voice that brings the Sun up. We chose him as a symbol for traditional Hungarian fruit brandy Harmatrázó Pálinka, whose name means ‘dew-drop shaker’. The colors of the five kinds of pálinka (grape, raspberry, apple, peach and apricot) return as the colors of the Sun, meanwhile the shape of the Sun is the subject of an optical illusion shown by the transparent liquid’s distortion effect.
The Sun is the subject of an optical illusion shown by the transparent liquid’s distortion effect.