• Happy Break

    Creative Agency: UP creative studio
    Product Producer: Taurinas
    Designer: Rūta Gurčinienė
    Illustrator: André Mario Santos Barbosa
    Project coordinator: Dalia Dzvonkienė
    Project Type: Produced, Commercial Work
    Client: Taurinas
    Location: Lithuania
    Packaging Contents: Soft drinks
    Packaging Materials: Plastic, Aluminium, Paper

    HAPPY BREAK soft drinks line for school students. Designed by UP creative studio in order to encourage children to choose the healthier product.

    To achieve friendly contact with school students developing graffiti style details for logotype and auxiliary graphic details.

    To attract children attention selected and developed hand-painted characters from the children`s world who spend leisure time actively and happily (i.e. healthier) surrounded by soft drink ingredients.

    Bright background symbolizing health, cleanliness, purity in order to emphasize healthy composition based on natural juices free of any harmful additives.

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