Creative Agency: UP creative studio
Product Producer: Taurinas
Designer: Rūta Gurčinienė
Illustrator: André Mario Santos Barbosa
Project coordinator: Dalia Dzvonkienė
Project Type: Produced, Commercial Work
Packaging Contents: Soft drinks
Packaging Materials: Plastic, Aluminium, Paper
HAPPY BREAK soft drinks line for school students. Designed by UP creative studio in order to encourage children to choose the healthier product.
To achieve friendly contact with school students developing graffiti style details for logotype and auxiliary graphic details.
To attract children attention selected and developed hand-painted characters from the children`s world who spend leisure time actively and happily (i.e. healthier) surrounded by soft drink ingredients.
Bright background symbolizing health, cleanliness, purity in order to emphasize healthy composition based on natural juices free of any harmful additives.