Designer: Carolin Dufner
Project Type: Student Project
School: Stuttgart Media University
Location: Stuttgart, Germany
Packaging Contents: All kinds of fresh and dried herbs
Packaging Materials: Cardboard
Herb is a packaging series meant to be used by farmers who are selling their freshly plucked or dried herbs at markets or in local stores.
It is less like a brand but more of a trademark for organic farming and high quality products.
The series is supposed to help vendors to present their product in an appealing way.
It consist of three different packages. A sleeve for fresh herbs, a small triangular pouch for dried herbs and a hexagon shaped, separable packaging that can contain different kinds of dried herbs.
Each kind of package from the series has it's unique geometric shape, but together they look like a product family.
The unusual shapes of the packages are complemented by the clean and intuitive graphic design. The colored parts indicate where to rip open each packaging.